Last Updated: 10^th Aug 2026

At Athlit.in, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, why we collect it, how we use it, when it may be shared, and the choices available to you.

By accessing or using Athlit.in, creating an account, or purchasing our products, you acknowledge that you have read and understood this Privacy Policy.

1. GENERAL PRINCIPLES

Athlit.in is committed to handling your personal information responsibly and maintaining appropriate safeguards to protect it from unauthorised access, misuse, alteration, disclosure, or loss.

We collect and process personal information only for legitimate business purposes, including providing our products and services, processing orders, communicating with customers, improving our website, preventing fraud, and complying with applicable legal requirements.

We take reasonable administrative, technical, and organisational measures to protect the information in our possession. However, no website, online platform, or electronic transmission can be guaranteed to be completely secure. Therefore, while we work to protect your information, we cannot guarantee absolute security.

This Privacy Policy applies to information collected through Athlit.in and through communications or services directly associated with our business.

Our website may contain links to third-party websites, payment gateways, social media platforms, advertising platforms, or other external services. These third parties operate under their own privacy policies and practices. Athlit.in is not responsible for the privacy practices, security, or content of third-party websites or services.

We may update this Privacy Policy periodically to reflect changes in our business, technology, services, or applicable legal requirements. Any revised policy will be published on this page with an updated effective date.

We encourage you to review this Privacy Policy from time to time.

2. INFORMATION WE COLLECT

Depending on how you interact with Athlit.in, we may collect different categories of information.

2.1 Personal and Contact Information

When you create an account, place an order, contact us, or otherwise interact with our website, we may collect information such as:

·      Full name;

·      Email address;

·      Mobile or telephone number;

·      Billing address;

·      Shipping or delivery address;

·      City, state, and PIN code;

·      Account and login information; and

·      Other information that you voluntarily provide to us.

We use this information primarily to process orders, communicate with you, provide customer support, and manage your relationship with Athlit.in.

2.2 Account Information

If you create an account with Athlit.in, we may collect and maintain information associated with your account, including:

·      Username or registered email address;

·      Account preferences;

·      Order history;

·      Saved addresses;

·      Communication preferences;

·      Login and security information; and

·      Other information required to operate your account.

You are responsible for keeping your account credentials confidential and should notify us promptly if you believe your account has been accessed without authorisation.

2.3 Payment Information

When you make a purchase, payment-related information may be collected or processed by Athlit.in and/or authorised payment service providers.

Depending on the payment method you select, this may include transaction details, payment status, billing information, and other information necessary to process or verify the transaction.

Where payment processing is handled by a third-party payment gateway, your payment information may be subject to that provider’s privacy policy and security practices.

Athlit.in does not require you to provide sensitive payment credentials such as card PINs, CVVs, passwords, or banking authentication codes directly to us through email, telephone, or other unsecured communication channels.

2.4 Order and Transaction Information

When you purchase a product from Athlit.in, we may collect information relating to your transaction, including:

·      Products purchased;

·      Order value;

·      Order date and time;

·      Delivery information;

·      Payment status;

·      Discounts and promotional codes;

·      Returns, refunds, or exchanges;

·      Cancellation details; and

·      Customer service interactions relating to the order.

This information allows us to fulfil your order and maintain accurate transaction records.

2.5 Website Usage and Technical Information

When you browse or interact with Athlit.in, certain technical information may be collected automatically.

This may include:

·      IP address;

·      Browser type and version;

·      Device type;

·      Operating system;

·      Language preferences;

·      Pages visited;

·      Referring pages;

·      Date and time of access;

·      Website interaction data;

·      Approximate location derived from technical information; and

·      Other diagnostic or technical information.

We may use this information to understand how visitors use our website, improve website performance, identify technical problems, maintain security, and enhance the overall customer experience.

2.6 Cookies and Similar Technologies

Athlit.in may use cookies, pixels, tags, web beacons, and similar technologies to improve website functionality and understand how visitors interact with our website.

Cookies may be used to:

·      Remember preferences;

·      Maintain shopping-cart information;

·      Keep users signed in;

·      Improve website functionality;

·      Understand website traffic and usage;

·      Measure marketing performance;

·      Personalise certain website experiences; and

·      Help detect fraudulent or suspicious activity.

You may be able to manage or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality or availability of some features of the website.

2.7 Communications and Customer Support Information

If you contact Athlit.in through email, telephone, contact forms, chat, social media, or other communication channels, we may retain information relating to that communication.

This may include:

·      Your contact details;

·      The contents of your communication;

·      Order-related information;

·      Supporting documents or images you provide; and

·      Our responses and service history.

We use this information to respond to your enquiries, resolve issues, improve customer service, and maintain appropriate business records.

3. HOW WE USE YOUR INFORMATION

Athlit.in may use the information we collect for legitimate business and operational purposes, including:

3.1 Order Fulfilment

We use your personal and order information to:

·      Process and confirm your purchases;

·      Arrange payment processing;

·      Pack and dispatch products;

·      Coordinate delivery;

·      Provide tracking information;

·      Process returns, refunds, exchanges, and cancellations; and

·      Provide after-sales support.

3.2 Customer Support

We may use your information to respond to enquiries, resolve complaints, assist with orders, and provide customer support.

3.3 Website Improvement

We may analyse website usage and customer interactions to improve:

·      Website functionality;

·      Navigation;

·      Product presentation;

·      Checkout experience;

·      Website performance; and

·      Overall customer experience.

3.4 Personalisation

Where appropriate, we may use information such as your browsing activity, previous purchases, and preferences to provide relevant product recommendations or personalised experiences.

3.5 Marketing and Communications

Subject to applicable law and your communication preferences, we may use your contact information to send:

·      Product updates;

·      Promotional communications;

·      Special offers;

·      New collection announcements;

·      Cart or order-related notifications; and

·      Other information that may be relevant to your interaction with Athlit.in.

You may opt out of promotional communications where an unsubscribe or other applicable preference mechanism is provided.

3.6 Fraud Prevention and Security

We may use information to identify, investigate, and prevent:

·      Fraudulent transactions;

·      Unauthorised account access;

·      Payment misuse;

·      Suspicious activity;

·      Abuse of promotional offers; and

·      Other activities that may threaten the security of Athlit.in or its customers.

3.7 Legal and Regulatory Compliance

We may collect, retain, use, or disclose information when reasonably necessary to:

·      Comply with applicable laws;

·      Respond to lawful government or regulatory requests;

·      Comply with court orders or legal processes;

·      Protect our legal rights;

·      Investigate suspected unlawful activity; or

·      Enforce our Terms & Conditions and other policies.

4. SHARING OF PERSONAL INFORMATION

Athlit.in does not sell or rent your personal information to third parties for their independent commercial use.

However, we may share relevant information with trusted service providers and other parties where necessary to operate our business and provide services to you.

These may include:

·      Payment gateways and financial service providers;

·      Courier and logistics partners;

·      Technology and website service providers;

·      Hosting and infrastructure providers;

·      Customer support service providers;

·      Analytics and performance service providers;

·      Marketing and communication platforms;

·      Fraud prevention and security providers;

·      Professional advisers; and

·      Government, regulatory, or law-enforcement authorities where legally required.

We aim to share only information that is reasonably necessary for the relevant purpose.

5. AGGREGATED AND ANONYMISED INFORMATION

Athlit.in may use information in aggregated, statistical, or anonymised form for legitimate business purposes.

Such information may be used to understand:

·      Customer preferences;

·      Product trends;

·      Website traffic;

·      Purchase patterns;

·      Marketing performance;

·      Demographic trends; and

·      Overall business performance.

Where information has been properly anonymised or aggregated so that it cannot reasonably be used to identify an individual, it may be used without being treated as personal information.

6. THIRD-PARTY SERVICES

Athlit.in may use third-party services to support website operations and customer transactions.

Examples may include payment processors, logistics companies, analytics providers, cloud infrastructure providers, communication platforms, advertising partners, and customer-support tools.

These third parties may receive information necessary to perform the services for which they have been engaged.

Third-party service providers may have their own privacy policies, terms, and data-handling practices. We encourage you to review the applicable policies when interacting with third-party services.

7. PUBLICLY SHARED INFORMATION

If you voluntarily post information in a publicly accessible area, such as a public review, comment, social media page, or other public forum, that information may be viewed, copied, collected, or used by other people.

Athlit.in cannot control how third parties may use information that you choose to make publicly available.

You should therefore avoid publishing sensitive personal information in reviews, comments, social media posts, or other public areas.

8. DATA SECURITY

Athlit.in uses reasonable technical, organisational, and administrative safeguards designed to protect personal information against unauthorised access, disclosure, alteration, misuse, or destruction.

Security measures may include access controls, secure infrastructure, encryption where appropriate, monitoring, authentication procedures, and other safeguards appropriate to the nature of the information.

However, no electronic storage or transmission system is completely secure. Accordingly, we cannot guarantee absolute security of information transmitted or stored through our website.

9. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

·      Fulfilling orders;

·      Providing customer support;

·      Maintaining business and transaction records;

·      Resolving disputes;

·      Preventing fraud;

·      Complying with legal and regulatory obligations; and

·      Enforcing our agreements and policies.

The period for which information is retained may vary depending on the nature of the information and the purpose for which it was collected.

10. YOUR RESPONSIBILITIES

You are responsible for ensuring that the information you provide to Athlit.in is accurate, complete, and up to date.

If any of your information changes, you should update your account details where the relevant functionality is available or contact our customer support team.

You are also responsible for protecting your account credentials and should not share your password or other security information with anyone.

11. YOUR PRIVACY RIGHTS

Subject to applicable laws and regulations, you may have rights relating to your personal information, which may include:

·      Requesting access to certain personal information we hold about you;

·      Requesting correction of inaccurate information;

·      Requesting deletion of information where legally permissible;

·      Withdrawing consent where processing is based on consent;

·      Opting out of certain marketing communications; and

·      Raising a privacy-related concern or complaint.

Requests may be subject to verification to protect your account and personal information.

Certain information may need to be retained where required by law or where there is a legitimate business reason to do so.

12. MARKETING COMMUNICATIONS

You may receive promotional communications from Athlit.in where permitted by applicable law.

If you no longer wish to receive marketing emails, you may use the unsubscribe option included in the relevant communication or contact our customer support team.

Please note that even if you opt out of promotional communications, we may still send essential transactional or service-related communications, such as order confirmations, payment notifications, delivery updates, return notifications, or important account information.

13. CHILDREN’S PRIVACY

Athlit.in is intended for users who are legally capable of entering into transactions under applicable law.

We do not knowingly collect personal information from children where such collection is prohibited by applicable law.

If you believe that a child has provided personal information to us without appropriate consent, please contact us so that we can review and take appropriate action.

14. THIRD-PARTY LINKS

Our website may contain links to third-party websites, applications, social media platforms, or services.

These external websites are not controlled by Athlit.in and may have privacy policies that differ from ours.

We recommend reviewing the privacy policy of any third-party website before submitting personal information.

Athlit.in is not responsible for the content, security, privacy practices, or data-handling practices of third-party websites.

15. LEGAL DISCLOSURES

Athlit.in may disclose personal information where we reasonably believe such disclosure is necessary to:

·      Comply with applicable laws or regulations;

·      Respond to a lawful request from a government authority;

·      Comply with a court order, legal notice, or judicial proceeding;

·      Investigate fraud or other unlawful activity;

·      Protect the rights, property, or safety of Athlit.in, our customers, employees, or other parties; or

·      Enforce our Terms & Conditions or other applicable policies.

Where legally permitted, we will seek to limit such disclosure to information reasonably necessary for the relevant purpose.

16. BUSINESS TRANSFERS

In the event of a merger, acquisition, restructuring, sale of assets, financing, or other business transaction involving Athlit.in, personal information may be transferred as part of the relevant business assets, subject to applicable law.

Where required, appropriate safeguards will be applied to protect the information following such a transaction.

17. CHANGES TO THIS PRIVACY POLICY

Athlit.in may update this Privacy Policy periodically to reflect changes in:

·      Our business practices;

·      Website functionality;

·      Technology;

·      Third-party services;

·      Legal or regulatory requirements; or

·      Data protection practices.

The updated version will be published on this page along with the revised “Last Updated” date.

Your continued use of Athlit.in after an updated Privacy Policy has been published constitutes your acknowledgement of the revised policy to the extent permitted by applicable law.

18. CONTACT US

If you have any questions, concerns, requests, or complaints regarding this Privacy Policy or the way Athlit.in handles personal information, please contact us:

Athlit.in
Email: Info@Athlit.in
Phone: +91 8220497056
Address: 1/66/B1 KARAIPUDUR VILLAGE VEERAPANDY POST NEAR BY GOVT. SCHOOL NOCHIPALAYAM, Tiruppur, Tamil Nadu, India – 641605

We will make reasonable efforts to review and respond to privacy-related requests within the applicable timeframe.

YOUR PRIVACY MATTERS

At Athlit.in, we believe that responsible handling of personal information is an important part of building trust with our customers. We are committed to using personal information responsibly and taking reasonable measures to protect it while providing you with a secure and convenient shopping experience.